This project was done as part of my fourth-year “Space Design” course at Shenkar, in collaboration with Ram Fhima. We developed a visual language, a system of signage, and a branding strategy for “The Ceramics Craft Center”, which is a conservation building located at Maza 7 Street, Tel Aviv-Yaffo.
“The Ceramics Craft Center” serves as a workspace for people who wish to practice ceramics, show their work at the building’s gallery, visit an art book library, or have a glass of coffee or wine at the roof bar.
The visual language of “The Ceramics Craft Center” was inspired by stones we found at Dor Beach. The relationship between the stones and the seawater turns their shape from something cold and stiff to warm and amorphous, which connects to the main service of the center - sculpture.
