TRES is a Tel Avivian based fashion brand for urban women, founded by three designers- Noa Gur, Noy Goz, and Dafna Rubin. For the past few years, I got to work at their boutique and learn a lot about the fashion business, alongside my degree in Visual Communication.

The fall-winter 2020 collection is all about getting comfortable indoors (with the Coronavirus still in the air and the winter coming ahead). I was more than happy to take part in the graphic design process for the fall-winter campaign, and design the “TRES Book Club” book cover, that will go along with branded water bottles. The collection has versatile pieces like denim, T-shirts, and fashionable loungewear, that were designed to convey something sophisticated, while easy-going and sporty, with a touch of the '70s.

This collection was made in collaboration between TRES and Story: store.